American Express

Rakuten — Maximize your Points Earnings by Adrian Galli

Image courtesy of Rakuten

While I’ve talked about fun cards, services, and other financial though provoking topics, there are still more topics to maximize the cash back or points one can accumulate.

Rakuten is a website that features hundreds of brands and effectively gives you coupons with which to shop. I’m uncertain how they get these deals—sometimes you’re getting 10x (or more!) back on ALL of your purchases from brands like Nike, Todd Snyder, Ray-ban, Grubhub, Walgreens, Apple, and more. I’m sure they’re data mining the hell out of your purchases but that’s probably happening anyway so might as well get something in return.

You get two options. One is good old fashion cash back paid to you via PayPal. Or, as I set it up, American Express Membership Rewards Points. In other words, 10x would be ten points for every dollar or 10% cash back.

For example, I recently made a little birthday present purchase for myself. I had my eye on some sunglasses from Ray-Ban. I have a minor sunglasses addiction so I might as well reduce the cost as much as possible. Good sunglasses are worth the price and with Rakuten, I received 8% cash back (or 8x Amex points).

The total came to about $180.00 and at 8x back, a cool 1440 points loaded into my American Express account. And, as a general purchase, I receive the usual 1x from my American Express. In total 1620—approximately $16.20 in cash value.

That eight percent is somewhat unusual. Most stores add 1-2x on purchases but check in daily as it fluctuates and sometimes see double point, triple, or more. Favorite your commonly shopped brands and stores and you’ll also get notified when there are double point days, specials, and the like.

Another example is Instacart. During the week, I sometimes do not want to go to the grocery store but if I need something I’ll use Instacard. My Amex Gold Card gives me 4x back on all grocery store purchases but if I order through Rakuten, I get an additional 1x. Not much but a 20% increase in what my Amex already gives me.

Putting normal spending through Rakuten adds up really quickly. Their website is easy to use and their app is available on multiple platforms. It can take a few days for your points to appear and they only “pay out” once a quarter but when you’re getting one, two, five, ten percent or more back on all your purchasing, the wait is worth it.

Since January of 2022, now April, I’ve 32,632 points. That’s an approximate $320.00 in American Express Membership points just by doing my normal spend through Rakuten. Not bad!

Optimize your spending.

Visit and signup at Rakuten.com!

P.S. There is a little bonus ($30) for using that referral link.

American Express Green Card by Adrian Galli

Image courtesy of American Express

Ah yes, the classic, the iconic, the original American Express Card. Now known as the Green card, it is the quintessential Amex but sadly isn’t held in as high esteem as its pricier brethren. However, the Green card is, in my opinion, a very underrated card and, for the annual fee of $150, one of the best.

This is my original Amex, too, and a story I like to tell.

In 2007, a younger Adrian got his first charge card and changed his financial life. Not only was he fascinate with credit and charge cards alike, American Express was more than just “another bank.” There was a touch of prestige, a great history to the company, and valuable financial services that came along with it. 

A good portion of all purchases made by Adrian went through his Green card. Everything from camera equipment to travel, cell phone bills and groceries, if the merchant took American Express, it was likely the card he used.

Three hundred thousand points later, Adrian has since evolved his Amex spending to a Gold and Platinum card but he will reminisce about the Green card as “something missing” from his wallet.

Switching away from the third person, I do actually miss my Green card. Perhaps it was because it was my first charge card (they aren’t technically charge cards anymore) but it is also a great card to have. The account still exists since 2007 but I have upgraded it to the Gold card.

If you hop into a room with a bunch of credit card aficionados, many will tell you how “bad” or “unappealing” the Green card is but I disagree. It has some of the broader rewards with 3x points on a lot of every day spending and travel—travel being so broad that it can be said that if you don’t own it and it has wheels, wings, or a bed, you probably get 3x points.

I can go through all the point earning, offers, and more, but the American Express has a website for that. I’d rather give you the context of why it is valuable as a broad urban living, travel, young professional’s card.

Story time… you’re going on a week long trip to Denver. You are flying, staying in an AirBnB, will mostly be eating out, and taking transit or ride shares. There will be other purchases and spending along the way but let’s look at the broad categories and use some nice round numbers.

The Trip
Flight: $500
Lodging: $1400 ($200/night)
Dining: $350
Transit: $200

The Points
Green: 3x on all categories
Gold: 3x flights, 1x lodging, 4x dining, 1x transit (but $10 credit for Uber)
Platinum: 5x flights, 1x lodging (AirBnB, 1x dining, 1x transit ($15 for Uber)

Category Green Card Gold Card Platinum Card
Flight 1500 1500 2500
Lodging 4200 1400 1400
Dining 1050 1400 350
Transit 600 200 200
Total 7350 4500 4450

Wow! Didn't expect that!

This is just one example and is a very Millennial travel itinerary with AirBnB and all. If you were to stay at a hotel like Hilton, you can add 5600 points to the Platinum Card (5x on hotels) and might also have a couple hundred dollars in hotel credits too but the value for someone who isn’t using the “traditional” lodging option of AirBnB is clear.

Once back home, the Green card can definitely be valuable for most purchases. The Gold card has an advantage with 4x on dining and grocery stores, but the Green would still win over the revered Platinum Card.

The point isn’t to shoot down other cards. As will all things, “the right tool for the right job” would be the mantra and the Green card might be the right card for many. I mostly use my Platinum card for everything except groceries and dining (Gold card) but that also means I have to work with two cards. Having one single every day card that covers most things well sounds really a lot easier.

If one isn’t the kinda to play the “chasing points game,” and having a different card optimized for each category of spending is too much trouble, with only $150 annual membership fee, the Green card’s power and simplicity is a great choice.

I no longer have my Green card but if it sounds like the right card for you, check out the link below. Some pretty good signup bonuses right not. Worth the spend.

Also, don’t forget to Shop Small.

Always use a Credit Card over Cash or Debit Card by Adrian Galli

That’s the Golden Rule—use a credit card before a debit card or cash. I have not used my debit card in years. I have a $20 bill in my backpack (not my wallet) that has been there since the holidays in 2019.

Purchase everything you can using your credit cards. This comes as a surprise to a lot of people and in particular, Boomers and younger Millenials/Gen Z because they have been taught credit cards are ‘bad.’ But like most things, that is a matter of perspective and proper use. A friend of mine even said the other day, “I hate credit cards.”

Using them effectively takes a small bit of effort but one will quickly see how to benefit rather than feeling despair.

First rule: Pay your balance off in full every month.

Balances over time result in interest and that is really where the “bad” begins but also ends. With credit cards having upwards of 30% interest, the hemorrhaging of money becomes apparent very quickly. So, don’t carry a balance unless absolutely necessary.

Tip: If you do have to carry a balance, see if you can can find 0% introductory offer on a new card or a balance transfer to current card with 0% rates. These option may give you upwards of 24 months to pay off a balance with no interest.

My American Express Green Cardin college was a charge card so a balance paid in full was a requirement. A valuable lesson because I only paid what I spent. Meanwhile, I had other cards I did carry a balance and noticed that my $100 purchase quickly became $110, $120, etc. purchases.

I rarely carry much of a balance on any card since that lesson with a few exceptions. For example, I purchased a chair and ottoman from West Elm in 2021 and received twelve month, zero percent financing. No interest at all as long as I paid it off in twelve months but with some flexibility of paying over time. Good deal.

Reiterate: Pay your card off in full every months!

The second rule: Know your credit cards benefits.

Cash and debit cards have nowhere near the security and benefits that credit cards do. If you lose cash, it is gone. If someone else uses your debit card, you might be able to have some recourse but it isn’t very robust. Sometimes the dispute having to be dealt with in a very short time period or you forfeit your security.

This differs with credit cards. For example, a Platinum American Express has these purchase protections:

  1. Purchase protection — 90 days of assurance that if the purchase is lost, damaged, or stolen, it will be replaced or the charge will be refunded up to $10,000 per item, up to $50,000 a year. Imagine buying a $3500 MacBook Pro and having a coffee spilled on it after owning it a week. Covered.

  2. Return protection — 14 days, 30 days, more, less, sometimes we forget to return something or the return period was shorter than we thought. If the merchant will not take the item back, American Express will facilitate the return up to $300 per incident, $1000 per year, up to 90 days from date of purchase.

  3. Extended warranty — know that your item’s manufacturer warranty gets boosted up to one year after. That month after the warranty ended, your credit card may very well continue to cover it.

  4. Cell phone protection — having a computer in your pocket can be expensive. Buy your next iPhone on your credit card and your American Express will cover lost, damage, theft up to $800 (Some credit cards even more) when you buy the phone with the card and pay your bill using the same card.

There are exceptions to these benefits for every credit card or debit card but generally speaking, you’ll unlikely get the same service on a debit card (and never for cash) that you would with a credit card. One exception that some to mind, SoFi’s debit card does cover cell phones, but most of the other card benefits even beyond the list above do not apply.

These four points are only the beginning of the wisdom around credit cards. Cash back, points, exclusive deals, car insurance, trip insurance, upgrades, travel status, lounge access, and so much more comes with many credit cards and not debit/cash.

Some say cash is king but money is digital here in the 21st century and your credit card is the best way to proceed.

The third rule: Budget.

Putting all purchases through one or two credit cards give you the opportunity to budget more effectively—all purchases on statement. A bank account might be similar but there is a slow outward cash flow rather than one or two single payments. Think of your credit card payment like a mortgage or rent. At the begg

Occasionally, you need to spend a little more money than usual and don’t have the cash immediately available. Using your credit card can give you up to sixty days to sort out the details of paying for the unexpected. (See the tip above)

Consider how a company uses credit for the continuity of business. Company A needs to buy $10,000,000 in inventory to stock its shelves. It is highly unlikely they write a check or withdrawal cash—they more than likely do not have that cash available. They will “charge” it for all intents and purposes and pay the vendors later. That’s the power of credit—it’s what allows businesses to operate, and let’s us mortals do things that are not readily available in the moment.

Many credit card companies will also give you spend reports that show how and where you spend your money. And with everything you purchase on your cards, you’ll always know how much you have to pay versus the inverted piggy bank of a debit card—a dollar here, a few dollars there, and now you don’t have money for your car payment. (Note: your car note probably can not be paid with a credit card but that is one of few expenses that can not.)

Credit cards are the most effective way to pay for the majority of your expenses and with even more amazing features than discussed, go out and use them to a massive advantage. While most of us do not like to read the “fine print” and the terms and conditions, for your card, it is usually fairly short and will give you infinite insight into how to utilize them effectively.

Here are a few cards I use and recommend, and a simple breakdown of what they are great for—find one that best fits your needs. Credit cards can sometimes feel be daunting with annual fees, spend categories, and the like, but come back to here to learn ways to make the most of these cards and even make a profit.

Recommended Cards:

Amex Platinum — Travel, hotels, purchase protection

Amex Gold — Restaurants (globally), supermarkets

Amex Green — Urban living, travel, restaurants, everyday purchases

Apple Card — Apple products, Apple Pay purchases, everyday purchases

Chase Freedom Unlimited — Every day purchases, rotating categoies

Chase United Explorer — Travel (United)

Amex Delta Platinum — Travel (Delta), hotels, dining, groceries

Citi Double Cash - Every day purchase (no purchase protections)

DiscoverIt — Rotating category purchases (no purchase protection)

Which card is on your list to apply? What makes it your ideal card?