Interestingly enough, cinema cameras frequently do not have an ISO control but a gain control. My old workhorse Sony EX-1, pictured here, does not have an ISO control—gain is low, medium, high that I custom set to 0dB, 3dB, or 6dB (decibels of gain).
While decibels is frequently associated with audio gain, dB can be applied to any signal in electronics.
If I can really throw a wrench in one’s understanding of digital photography, ISO isn't even part of the exposure triangle. “Heretic!” they all scream. But that is for another article.
While one can imagine ISO as being a change in sensitivity of the sensor in a camera, the very fact is, it is both incorrect and inaccurate and gives a false impression of what is actually taking place when shooting with a digital camera.
Edit: I originally stated that my Sony EX-1 gain settings were 3dB, 6dB, and 9dB but, upon checking, they were set to 0, 3, 6.